Trail blazers

Formulated with outstanding ingredients to strengthen and stimulate hair and make it shine, Motions brought innovative formulas specially created for women of color after intensive and exhaustive research and testing. While other companies saw ethnic hair as problematic, Motions knew unique, versatile and textured meant beautiful, fabulous and alluring. Motions started as a pro-active, positive and solutions-focused collection that focuses on the needs and desires of women of color. Today, Motions continues its history of excellence with over 50 products in national retail and professional markets.

The unparalleled debut of Motions was as unique as it was successful with its bold-and inspired-advertising. From eye-catching package designs to unprecedented marketing techniques, Motions ushered in the advent of lifestyle advertising. Motions had one objective in mind: that women of color should identify themselves in the ads they saw. Therefore, Motions created lifestyle ads that captured women at various moments in her life - in all its fierce and fabulous glory.